All of Us.

We dream of a day where we can get past racism, religious differences and gender differences, and authentically care for each other.

All of Us is a reflection of a world where we can all live in harmony and in a state of reverence for life.

The Founder

My name is Sabine, founder of All of Us and I am so grateful you are here.

I have taken on the great responsibility of guiding our next generation towards a deeper care for the earth, and deeper care for each other. 

I have committed my life's work to thinking about how our operations at All of Us effect, all of us - 7 generations from now.

And I think about this every single day.

My Story

In 2020, my daughter asked me to draw a photo of Grandma - and sadly, I couldn’t. Grandma had deep beautiful brown skin, and I didn’t have a deep beautiful brown crayon color.

So I searched the internet for beeswax skin tone crayons and I couldn't find any. Disappointed, I looked up a beeswax crayon recipe to see if I can make a set for our home. I found one, and created a simple set. That week and thought "hmm I would love to give a set away because every home should have this."

That day I posted a set on my Instagram and hundreds of comments read, "I want these!" "I will pay you!" "Please sell me a set." "Take my money."

I ignored every single one of those comments.

I was a stay at home mom with ZERO intentions of making crayons for hundreds of people.

Weeks went by and those same people began sending me private messages saying, "I didn't forget about those crayons you posted about a few weeks ago. Can I buy them?"

So one night at 11pm, I snuck a set on Etsy. I didn't tell anyone about it. Just slid it in there and went to sleep.

2 days later someone purchased it. Turned out, she had 30K followers in Instagram. She loved them and posted about them, and other people loved them too.

I posted another 45 sets on Etsy - sold out in 30 minutes.

Another 125 sets - sold out in 45 minutes.

To date, I have sold thousands (and thousands) of sets, graced the beautiful tables and shelves of 16 schools, 36 stores and The Container Store.

Even though I never intended to start a crayon brand, I wouldn't trade this job for the world. Making sure every one of our children understands that they are perfect - just as they are, is what I have been put on this Earth to do.

I hope these crayons can plant seeds of kindness, acceptance and unity – and most of all, friendships. Even if the friendships are just on a piece of paper.

Because, I promise you, from the bottom of my heart - it matters.

Thank you for being here, and thank you for honoring the skin tones of our diverse world.

With love, joy and an abundance of gratitude,

Sabine